It’s been over a year since mobile platforms overtook PCs in the Internet usage. In 2014, mobile users spent 86% of the time on their devices using dedicated apps. And only 14% accessing the web via mobile browser. Therefore, it is no longer a question whether your business needs a user-friendly consumer app.
Those are the stats. But what are the other crucial reasons that make investing the time and money into a mobile app for your business worthwhile? Continue reading