Social—the term creates so much buzz, I often already feel resistant to all the news, tweets and posts pouring at me every day. But watching two rivals fighting hard to lead the pack is always great fun. SFDC and their social enterprise grabbed the pole position in social and it seems really difficult to overcome them. Microsoft Dynamics CRM, the “since Moses wore short pants” #1 rival of SFDC, made a first step into social in November 2011 by releasing the Activity Feeds—a “Facebook style” wall.
That is obviously not enough, and therefore Microsoft plans a lot more. The big social update shall come by the end of calendar year. CRMSoftware.TV just posted a video, in which Lauren Carlson talks to David Pennington, Director of Product Marketing for Dynamics CRM to find out more.
Social is hot for the Dynamics CRM and that means just one thing—it is hot for Resco too.