User Interface. User Experience. User Adoption. User Engagement. Too many buzzwords?
Yes indeed, but Apple built its business model on them, and has now quarterly revenue of $64 billion*.The term “User Experience” owes its origin to Donald Arthur ‘Don’ Norman** that put meaning to it while working at Apple in 1993. Architecture and functionality are alpha and omega of any product, including mobile software. However, it is the design and overall look ‘n feel that drives user engagement. Continue reading →
As a company, utilizing handy software is usually a good idea for your business. But introducing it to the people working for you, might soon become a challenge. Often, the problem is low user adoption, caused by fear and resistance to change. But don’t let this hinder you from developing the company further. Instead, you can try to overcome user adoption challenges with the following tips: Continue reading →
We live in a mobile-first world. Information and content is consumed mostly via mobile devices. 95% of businesses provide some form of mobility… These and similar claims are flooding our news feeds virtually on a daily basis.
But what does it actually mean for an organization to adopt a truly mobile mindset? It’s not just giving out devices to employees. Or launching a bring-your-own-device (BYOD) initiative, telling people to install a bunch of apps on their phones and tablets. Continue reading →
Let’s “Delve” into things a little deeper. To be absolutely straightforward, unless you deliver a personalized experience, people will not adopt to your solution long-term. It’s a fact. According to the Journal of Experimental Psychology1 , every time a user switches programs or applications, there is a 40% reduction in productivity. If that isn’t a reality check, I’m not sure what is. Continue reading →
Low user adoption is a common reason various companies don’t achieve the ROI they anticipated when purchasing a CRM solution. But the little motivation to embrace a new CRM system does not have to be the “Achilles heel“ of CRM.
Make the user adoption your strength, not your weakness. Follow these tips to overcome struggles with CRM user adoption: Continue reading →