1. What does “mobile-first” actually mean?
We live in a mobile-first world. Information and content is consumed mostly via mobile devices. 95% of businesses provide some form of mobility… These and similar claims are flooding our news feeds virtually on a daily basis.
But what does it actually mean for an organization to adopt a truly mobile mindset? It’s not just giving out devices to employees. Or launching a bring-your-own-device (BYOD) initiative, telling people to install a bunch of apps on their phones and tablets. Continue reading
“Mobile Audit is a tool that greatly helps managers understand how their field workers use the mobile CRM app. And if the results are bad, they can easily identify a way to make improvements.”
See how Resco’s CEO, Radomir Vozar explains why we all need a mobile audit to increase the productivity of field workers and achieve ROIs significantly earlier in one of his blogs. Continue reading
Let’s “Delve” into things a little deeper. To be absolutely straightforward, unless you deliver a personalized experience, people will not adopt to your solution long-term. It’s a fact. According to the Journal of Experimental Psychology1 , every time a user switches programs or applications, there is a 40% reduction in productivity. If that isn’t a reality check, I’m not sure what is. Continue reading
Low user adoption is a common reason various companies don’t achieve the ROI they anticipated when purchasing a CRM solution. But the little motivation to embrace a new CRM system does not have to be the “Achilles heel“ of CRM.
Make the user adoption your strength, not your weakness. Follow these tips to overcome struggles with CRM user adoption: Continue reading