User Interface. User Experience. User Adoption. User Engagement. Too many buzzwords?
Yes indeed, but Apple built its business model on them, and has now quarterly revenue of $64 billion*. The term “User Experience” owes its origin to Donald Arthur ‘Don’ Norman** that put meaning to it while working at Apple in 1993. Architecture and functionality are alpha and omega of any product, including mobile software. However, it is the design and overall look ‘n feel that drives user engagement. Continue reading