Resco Cloud’s marketing module consists of 2 parts. An external marketing service and its integration with the Resco Cloud server. We decided for this approach, because we believe that it is more effective to utilize a mature external service with extensive marketing functionality than to develop a new marketing service from scratch. Continue reading
Sales + Marketing = Smarketing
Hubspot refers to Smarketing as “the alignment between sales and marketing teams.”
In an ideal world, sales and marketing teams would be working together, have aligned strategies & goals; and their processes would be built with the other team in mind.
Are the teams in your company synchronized? Continue reading