Why is Smarketing the Best Lead Generation Idea?

smarketing

Sales + Marketing = Smarketing

Hubspot refers to Smarketing as “the alignment between sales and marketing teams.”  

In an ideal world, sales and marketing teams would be working together, have aligned strategies & goals; and their processes would be built with the other team in mind.

Are the teams in your company synchronized? Continue reading

How can Mobile CRM help you qualify more leads?

Mobile CRM speeds up Lead qualification

When time is of essence

The odds of contacting and in turn qualifying a lead drastically decrease with time. That’s what an article by Forbes confirms. That is why sales reps should contact their leads as soon as possible, best within 30 minutes of the lead creation. Continue reading