It’s confirmed. Humans have shorter attention span than goldfish these days. According to a research an average human’s attention span has fallen from 12 seconds in 2000, to 8 seconds in 2015. Meanwhile, goldfish are believed to have an attention span of 9 seconds.
Therefore, making questionnaire forms shorter, easier to understand and customized based on the respondent’s answers is key to get people to fill out questionnaires properly. Continue reading