In 2009, when we entered the Microsoft Dynamics CRM market with our brand new Mobile CRM product, we had huge expectations since the very beginning. We had been in the mobile software business for about a decade with a lot of experience. After a while, we realized that we knew nothing about how the mobile CRM business works and that we had quite a long way ahead to be successful. At the time, we recognized our main competitor, CWR Mobility. The company that had a great product and an existing ecosystem of partners and customers. The company known as, the leading mobile CRM ISV in the Microsoft Dynamics community.