There’s a reason why sports teams have their logos on all their gear – from caps to socks and everything in between. Apart from selling even more merchandise, it invokes the image and values that both players and fans should buy into.
Let’s “Delve” into things a little deeper. To be absolutely straightforward, unless you deliver a personalized experience, people will not adopt to your solution long-term. It’s a fact. According to the Journal of Experimental Psychology1 , every time a user switches programs or applications, there is a 40% reduction in productivity. If that isn’t a reality check, I’m not sure what is. Continue reading →