Described by Forbes as “The best technology conference on the planet”, Web Summit hosts experts, CEOs and policymakers to explore overarching trends and ask a simple question: Where to next? After three days of insightful presentations about everything from design through robotics to future societies, we pose our own question: What does Web Summit 2019 mean for the present and future of enterprise mobility?
1. Without data, there is no future for successful businesses
New customer tracking options are emerging, and data collection is becoming more precise. That means more business decisions are well-informed and supported. Companies may still experiment, but they don’t do so blindly. They also lay down systems to track and evaluate their experiments.
Let’s face it: In 2019, there are no excuses for ignoring data collection and leverage. For businesses, not knowing their customers or task completion rates can come at the expense of possible expansion.
We’ve already heard a lot about using data to predict future customer trends or create personalized offers. However, for many industries, having clean and updated data brings a whole new set of benefits and abilities to:
- meet laws and regulations related to their fields and increase compliance,
- optimize their operations,
- standardize processes, which simplifies employee training and reduces errors,
- cut down on paper-to-digital transfer times thanks to digitally-obtained data,
- and more.
If you are interested in learning more about how for companies, we’ve written a blogpost about 3 unexpected business benefits of digital forms, that delves into this topic deeper.
2. Applications of AI are becoming widely available
AI and machine learning are currently transforming many industries. Chatbots, virtual assistants, autonomous cars, or marketing automation tools may soon change the way we think about certain jobs.
When it comes to enterprise mobility, AI can help streamline the work of field staff. For example: imagine how much quicker, safer and more precise can routine maintenance checks get if you simply snap a picture of a machine and a mobile app automatically detects the model you are looking at.
If you want to learn how AI image recognition can improve the efficiency of your team, you can read more here.
3. Bigger push for sustainability and corporate responsibility
The trend is clear: Consumers demand brands to be more transparent, responsible and sustainable. Recent talks about climate change encourage companies to reevaluate their production and delivery strategies and minimize the impact on nature. So far, the pressure is more noticeable in the consumer sector, but we can assume that more and more buying decisions are going to be influenced by this trend.
This can apply differently to a variety of companies. For some, this means optimizing their production and reducing waste. It can also mean minimizing paper and fuel costs. Then, as a next step, businesses can disclose this information to potential buyers and show ways in which they are being responsible.
Technology progresses faster than ever. Staying on top of the latest trends is not easy, but it’s necessary in order to consistently bring value to customers. When choosing a mobility provider, be sure to select the one that can deliver innovation and help you stay ahead of the game.